How Toys are Marketed to Kids Without Cable TV
The Atlantic
Reasons to read: CCFC’s Josh Golin explains how marketers are using more nefarious methods to target kids in the age of cord-cutting.

Our turn: Online preschool is no substitute for play-based learning
Concord Monitor
Reasons to read: Advisory Board member Pat Cantor hits the nail on the head about what’s so wrong with online pre-K: it just can’t replace play and movement-based learning for young kids!

More students are learning on laptops and tablets in class. Some parents want to hit the off switch.
Washington Post
Reasons to read: Read about Network member Ann Marie Douglass's experience as an advocate against edtech in her children's schools. (Interested in taking on edtech in your school district? Keep an eye out for our Screens in Schools Action Kit, launching next week!)

"I know how my brain works" - Why it's important to teach young kids about neuroscience
Carroll School Blog
Reasons to read: At this school, kids love learning about their own brains – an important tactic to help them combat attention-grabbing smartphones, as we learned in our Action Network Live event with the Maxwells.

A note from Jean

It’s amazing what can happen when we put our heads together.

I was thinking about that idiom this week while the final pieces of our Screens in Schools Action Kit were coming together for its launch next Monday, February 10. The Action Kit, a powerhouse of information, templates, and strategies, will empower parents and teachers to push back against the tide of edtech, protecting their children and all children from the associated screen overuse. 

This Action Kit is the first large project implemented by an Action Network Work Group. Under the leadership of Seth Evans, the group’s volunteer chair, many individuals spent time researching, creating, and testing the materials soon to be available to all parents, teachers and advocates. Work group members were dedicated to editing and revising, tracking sources, formatting, proofing and making sure the right elements were included.

Today’s message is short and sweet, since we are still working to notify press and get promotion ready for the kit. 

Stay tuned to see what happens when we put our hearts together,


The Children's Screen Time Action Network is a project of Campaign for a Commercial-Free Childhood.
CCFC educates the public about commercialism's impact on kids' well-being and advocates for the end of child-targeted marketing. 
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