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Stop McTeacher's Nights
Dear Mr. Easterbrook,
I urge you to end the exploitative practice of McTeacher’s Nights.
As you know, on McTeacher’s Nights, teachers “work” at a local McDonald’s in hopes of raising much-needed funds for their schools. Parents and children are encouraged to eat at McDonald’s so they can see “their very own educators serve up hamburgers, fries and shakes.”
It is wrong to exploit teachers’ authority and popularity to lure kids to McDonald’s, where the core products are burgers, fries, and soda. McTeacher’s Nights negate the good work of educators to create healthy food habits and environments in schools. Parents and students trust teachers to make decisions based on what’s best for children. Using teachers to market anything to a captive audience of schoolchildren undermines that trust. But given the dire health consequences, promoting a fast food brand is especially unconscionable. Educators should not have to choose between school resources today and the health of their students tomorrow.
This is the moment for action. In your first year as CEO, it is finally time to end the abusive practice of using teachers and educational institutions to promote McDonald’s to schoolchildren.
The health of current and future generations of children will benefit from your leadership on this issue.
Sincerely,
This is a joint action action between:
Can you believe that McDonald’s enlists teachers to sell junk food to their students? On “McTeacher’s Nights” across the country, teachers “work” behind the counter selling burgers, fries, and soda to their students and their students’ families. It’s a marketing ploy disguised as a school fundraiser. McDonald’s is exploiting the hard-earned trust, respect, and popularity of teachers to sell junk food to kids and create brand loyalty.
It’s shameful that McDonald’s is using the tragic underfunding of our public schools as a marketing opportunity. Teachers should never have to sacrifice their students’ health in order to earn a few extra resources for their classrooms.
Please tell McDonald’s CEO Easterbrook: No More McTeacher’s Nights!
Thank you for asking McDonald’s to stop using teachers to sell junk food to their students.
Will you please take a moment to help spread the word?
Tell @McDonalds: Stop using teachers to lure kids to fast food restaurants. #StopMcTeachersNights
https://ccfc.salsalabs.org/stopmcteachersnights
Tell @McDonalds: Stop exploiting teachers to sell our children junk food! #StopMcTeachersNights
https://ccfc.salsalabs.org/stopmcteachersnights
I just told @McDonalds: Don’t use teachers to market fast food to kids. #StopMcTeachersNights
https://ccfc.salsalabs.org/stopmcteachersnights
Hi,
McDonald’s is using teachers to get their students hooked on junk food. On “McTeacher’s Nights” across the country, teachers “work” behind the counter selling burgers, fries, and soda to their students and their students’ families. It’s a marketing ploy disguised as a school fundraiser. McDonald’s is exploiting the hard-earned trust, respect, and popularity of teachers to sell junk foods to kids and create brand loyalty.
McTeacher’s Nights take advantage of cash-strapped school budgets. McDonald’s provides branded uniforms and trains teachers and school principals to manage cash registers, promising in return to donate a small portion of the event’s proceeds. But not only are McTeacher’s Nights harmful for children’s health, they return little money to the schools that participate. Schools typically receive just 15 to 20 percent of the event’s proceeds, often amounting to only one to two dollars per student.
It’s shameful that McDonald’s is using the tragic underfunding of our public schools as a marketing opportunity. Teachers should never have to sacrifice their students’ health in order to earn a few extra resources for their classrooms.
Please join me in telling McDonald’s CEO Easterbrook: No More McTeacher’s Nights.
Visit: https://ccfc.salsalabs.org/stopmcteachersnights
Thanks,